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书  名:职场英语
  • 作  者: 主编 刘洪娇 陆军 副主编 王欣 吴菲 文涛
  • 出版时间: 2016-10-01
  • 出 版 社: 清华大学出版社
  • 字  数: 381 千字
  • 印  次: 1-1
  • 印  张: 15.75
  • 开  本: 16开
  • ISBN: 9787302450641
  • 装  帧: 平装
  • 定  价:¥39.80
电子书价:¥27.90 折扣:70折 节省:¥11.90 vip价:¥27.90
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内容简介
  《职场英语》是为大学在校生编写的实用性英语教材,旨在帮助学生在用英语交流的不同职场中建立信心,启发和创造环境,通过口语表达和讨论设定话题,接触到较正式的、用于各种职场的实用英语。本教材应用面广、实用性强,符合教育部大学英语教学改革工作所确定的加强实用性英语教学,全面提高大学生英语应用能力的教改方向。
本教材由10个单元组成,内容涉及信函写作、商务会议、谈判、求职面试等与职场英语相关的各个方面。各单元均由情景对话、背景知识和实践练习这三部分构成。
实践练习包括口语练习和书面练习,力求将课堂知识应用到实际,成为本教材改进增强的重点之一,也不失为其亮点之一。
前言
  前



社会的飞速发展和国际交往的日益频繁,英语随之进入我们生活的各个方面;校园与职场国际化程度的日益提高,对英语水平的要求也越来越高。职场英语就是就业中要用的英语,涵盖求职、日常办公、商务谈判、对外交流、业务会议、市场销售等各个方面。而在校期间的英语学习最终目的也是为了能在将来工作中很好地使用英语来开展的。为适应当代大学转型发展的需要,编者们集体编写了《职场英语》教材。

本教材针对大学非英语专业的学生以及对未来职场有英语需求的读者。教材将专业知识融入真实的职场,旨在培养学生在职场上的英语沟通与交际能力,以胜任未来的工作。编写过程中,尤其注重知识性和实用性的结合,并采用与时俱进的编写理念及鲜明生动的
结构。

首先,在主题选择上,本教材由10个单元组成,一个单元围绕一个主题,但又紧密相连:第1单元Job Interviews (工作面试),第2单元Business Etiquette(商务礼仪),第3单元Personal Letters(私人信函),第4单元Business Letter(商务信函),第5单元Business Negotiation(商务谈判),第6单元Production and Marketing(产品与营销),第7单元Business Communication(业务沟通),第8单元Personnel Matter(人事问题),第9单元External Correspondence(对外联络),第10单元Business Training(商业培训)。

其次,在章节布局上,本教材结构清晰、完整。先以单词及词组(words and expressions)作为章节的导入,将读者带入相应的情景之中。而后开始篇章阅读。每章分为4个部分(Section A, B, C, D),而各部分又包含两篇文章(信函等应用文辅以例文),所选文章充分体现和展示了职场中可能遇到的不同情景和问题,以激发学生的学习兴趣和积极性。阅读篇章后,配以拓展阅读(supplementary reading),让学生在课余自行丰富和扩大知识面。再后以轻松一刻(time for fun)作为一章结尾,寓教于乐,轻松阅读。

最后,在习题设计上,阅读部分(reading section)之后的各类习题侧重点不尽相同,分别围绕说、读、写、译4种语言技能的培养展开。这种习题设计避免了以往教材中习题单一、枯燥乏味的不足,既有助于提高读者的语言综合技能,又注重培养学生积极思考和批判思维的能力。

本教材编者均来自教学一线,具有多年教学工作经验,深知当代大学英语及公共英语教学中存在的问题和不足。因此,衷心希望本书的尝试能给学生和教师们带来一定提高和帮助。当然,作为一种探索,编写组虽为此付出了很大努力,但由于水平和认知有限,书中难免会有谬误和不当之处,希望使用此书的师生提出宝贵意见和建议,同时恳请广大读者和同仁批评指正,以求不断改进完善。

编 者

2016年5月
目录
目 录

Contents

001 Unit 1 Job Interviews

Useful Words and Expressions / 002

Section A Preparation / 003

Text A How to Prepare for a Job Interview / 003

Text B Don’t Give Answers, Tell Stories / 004

Section B Possible Problems / 007

Text A Are You Over-Preparing for Your Interview / 007

Text B Topics to Avoid for Job Interviews / 009

Section C About Salary / 011

Text A Salary Negotiation / 012

Text B When and How to Disclose Your Salary Requirements / 013

Section D Interview Taboos / 015

Text A Ten Things Not to Say in a Job Interview / 015

Text B Please Don’t Do These Eight Things in an Interview / 017

023 Unit 2 Business Etiquette

Useful Words and Expressions / 024

Section A Telephone Etiquette / 025

Text A Business Telephone Etiquette / 025

Text B Tips for Great Business Phone Call Etiquette / 026

Section B Reception Etiquette / 029

Text A How to Receive Visitors and Behave with Them in Your Office / 029

Text B How to Behave as a Visitor or a Guest / 031

Section C Meeting Etiquette / 033

Text A Meeting Etiquette / 033

Text B Business Meetings / 035

Section D Table Manners / 037

Text A Business Lunch Etiquette in China / 038

Text B Mind Your Table Manners / 039

045 Unit 3 Personal Letters

Useful Words and Expressions / 046

Section A Job Hunting / 047

Text A Strategies and Techniques for Job Search Success / 047

Text B How to Write an Application Letter / 049

Section B Recommendation / 051

Text A How to Make a Recommendation Request / 051

Text B Recommendation for Employment / 053

Section C Resumes / 056

Text A Resumes / 056

Text B Functional Resume / 058

Section D Leave and Notification / 061

Text A How to Write a Leave of Absence Letter / 061

Text B Notice / 062

068 Unit 4 Business Letter

Useful Words and Expressions / 069

Section A Invitation / 070

Text A Business Invitation Letter / 070

Text B Friendly Invitation Letter / 071

Section B Certification / 073

Text A How to Write a Certification Letter / 073

Text B The Certification Letters for Employee / 075

Section C Complaint / 077

Text A How to Write a Complaint Letter / 077

Text B How to Respond to a Complaint Letter / 078

Section D Introduction / 080

Text A Business Introduction Letter / 081

Text B How to Write a Self Introduction Letter / 082

088 Unit 5 Business Negotiation

Useful Words and Expressions / 089

Section A Preparation / 090

Text A How to Plan a Negotiation Meeting / 090

Text B Seven Strategies That Boost Negotiation Success / 091

Section B Strategies and Skills / 093

Text A What Is Win-Win Negotiation? / 094

Text B The Art of Negotiating / 096

Section C Closing the Deal / 098

Text A How to Successfully Close a Negotiation / 098

Text B Five Tips for Closing the Deal in Business Negotiations / 100

Section D Dealing with Threats / 103

Text A Five Ways to Deal with Threats during a Negotiation / 103

Text B How to Get Tough in Your Next Negotiation / 104

110 Unit 6 Production and Marketing

Useful Words and Expressions / 111

Section A Introduction / 112

Text A How to Write Product Instructions that Really Work / 112

Text B How to Design a Readable User Manual / 114

Section B Product Development / 117

Text A The Secret to Successful Product Design Is Simplicity / 117

Text B Three Ways to Use Social Media for Product Research and Development / 119

Section C Service Concept / 121

Text A Services Marketing — Moment of Truth / 122

Text B Customer’s Expectations and Delight / 123

Section D Market Structure / 125

Text A The Seven Ps of Marketing / 126

Text B Market Structures / 127

133 Unit 7 Business Communication

Useful Words and Expressions / 134

Section A On Business / 135

Text A How to Prepare for a Business Trip / 135

Text B How to Get Organized for a Business Trip / 137

Section B Communication with Customers / 139

Text A How to Communicate More Effectively with Customers / 139

Text B Simple Ways to Improve Your Communication with Clients / 142

Section C Communication with Employees / 144

Text A How to Communicate Effectively with Employees / 145

Text B Better Communicate with Remote Startup Employees / 147

Section D Communicate with / 149

Text A How to Communicate with Your Boss / 150

Text B How to Improve Communication with Your Boss / 151

158 Unit 8 Personnel Matter

Useful Words and Expressions / 159

Section A Benefits of Company / 160

Text A Employee Benefits Questions to Ask / 160

Text B Benefits of Working for Small Companies / 162

Section B Tax Issues / 164

Text A Tax-Free Benefits for Employees in the US / 164

Text B Tax Issues / 166

Section C Promotion / 168

Text A Should You Accept a Promotion Without a Raise / 169

Text B Know Yourself When to Get a Promotion / 171

Section D Resignation / 173

Text A Tell Your Employer You Need Change / 173

Text B Ready to Quit Your Job / 175

181 Unit 9 External Correspondence

Useful Words and Expressions / 182

Section A Contacting by E-mail / 183

Text A The Use of E-mail in Business Communication / 183

Text B Effective E-mail Communication / 185

Section B Contacting by Fax / 187

Text A Uses of Faxes in Business / 187

Text B How to Fax over the Internet / 189

Section C Customer Relationship / 191

Text A The Secret of Better Communication with Your Customers / 191

Text B Effective Communication in Customer Service / 193

Section D Dealing with / 195

Text A Customer Complaints Online / 195

Text B Difficult Customers / 197

204 Unit 10 Business Training

Useful Words and Expressions / 205

Section A Staff Development / 206

Text A Training Staff / 206

Text B Training Can Make a Difference / 208

Section B Assessing Training / 210

Text A Assessing Staff Training Needs / 211

Text B Assessment to Training Goals / 212

Section C Team Building / 215

Text A Team Building in the Workplace / 215

Text B Team Work and Team Building Essentials / 216

Section D Corporate / 219

Text A What Makes Up Your Company Culture? / 219

Text B Examples of Corporate Culture / 220

226 Keys
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